We have worked closely with a Finnish pharmaceutical manufacturer to increase the company’s visibility in the Finnish media.
Our cooperation focused on the establishment of a new production unit, culminating in the opening of the new facility. Paja’s responsibilities included the creation and coordination of press releases and other materials, as well as media training for company’s spokespeople.
The most important part of our cooperation has been to raise our client’s profile in the domestic media, for example by planning and organising media visits and interviews. As a result of this collaboration, the company expanded its visibility by gaining significant exposure in major national media for the first time.
"Our cooperation started smoothly from the very beginning. Our client particularly appreciated Paja's expertise in clarifying the company's story and in media relations. Our client is part of a large international pharmaceutical company, so the collaboration was also facilitated by Paja's ability to navigate situations where a large number of different factors had to be taken into account – especially in the highly regulated medical industry."
Eijariitta Huovinen
