Strategy has traditionally been communicated once a year and mainly to managers. In a rapidly changing world, it is increasingly important that strategy communications is regular, continuous, and covering all personnel groups. The aim is to help employees build a connection between their own daily work and the company goals.
Together with you, we will create a strategy communication plan, which contains all the key elements for effective implementation.
We assisted the corporate communications team of a large Finnish listed company in the content production of an updated strategy. Our tasks included preparing presentation materials and summarizing the main messages, as well as writing strategy-related intranet articles based on interviews. As part of the strategy, the company's values were also updated.
The company had renewed its strategy and wanted to communicate its focus areas and future direction to personnel in Finland and abroad. We assisted the management in summarising the extensive strategy material and crystallizing the main messages into a format that is easy to understand and suitable for workplace communications. The outcome was a coherent and visual presentation in Finnish and English to support the strategy story.
