The media field is constantly changing. The public receives news faster through multiple channels, but at the same time, resources in media houses have decreased. It is therefore important to consider carefully what is our target in reaching media: how, when and what news or story ideas we pitch to them. Our background is in corporate and technology communications, and therefore we know best financial and tech media, journalists, and bloggers.
Promoting awareness of a world-class pharmaceutical manufacturer
We have worked closely with a Finnish pharmaceutical manufacturer to increase the company’s visibility in the Finnish media. Our cooperation focused on the establishment of a new production unit, culminating in the opening of the new facility. Paja’s responsibilities included the creation and coordination of press releases and other materials, as well as media training
Foodduck – working with a growing new innovation
We have been the communication support of the Finnish innovation, the FOODDUCK spread dispenser, since the beginning of Foodduck Oy’s operations. We produce articles, press releases and other content in Finnish, Swedish and English, and support the company in the planning and implementation of communications.