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Eijariitta Huovinen

I am a media and change communication expert and I have been part of Paja’s team since 2017. I have extensive experience in communication in both large international and smaller companies, where I have focused on media relations and change communication. 

 I can pick up topics that interest journalists or other customers’ audiences. I don’t shy away from difficult topics either. In communication, I have gained experience in, for example, stock exchange, change and strategy, merger & acquisition communications. 

In my free time, I live according to the seasons. When spring comes, I go to the country, collect and cook the harvest of summer and when autumn comes, I can preserve it.  During wintertime, I focus mostly on daily exercise and stories: I enjoy reading books and watching series and movies. 


Leading communications for MacGregor

Our consultant has acted twice as an interim communications director at MacGregor, a global company specialising in maritime cargo and load handling and part of Cargotec Corporation. She has led a team of five communicators and has been responsible for the company’s workplace, media, and marketing communications. Our consultant has jumped into MacGregor’s organization like

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Workplace communication on strategy and values

We assisted the corporate communications team of a large Finnish listed company in the content production of an updated strategy.  Our tasks included preparing presentation materials and summarizing the main messages, as well as writing strategy-related intranet articles based on interviews. As part of the strategy, the company's values were also updated.

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